Business Strategy Understanding opportunities in the market -We identify market opportunities to create new products that will drive business growth.
-Our designers know current trends and forecast future opportunities to stay above the competition.
-We analyze competitor product offerings and strategically position new products for market success.

Discovery Research Understanding needs and wants of people -Interviewing people helps us understand their needs, wants, and frustrations.
-We observe users and their behaviors in their environment to uncover insights and opportunities.
-Understanding the end user helps us direct our decisions and make empathetic (user-centric) products.

Envisioning Strategy Translating insights into opportunities for innovation -We develop user personas that help us focus on specific user demographics and their needs and wants.
-Using journey mapping exercises, our designers uncover user pain points and areas of opportunities.
-With insights gathered from research we define opportunities and realign business goals.

Ideation Conceptualizing and inventing new product solutions -Together, our designers and engineers explore innovative ideas and inventions.
-By understanding the user needs and market, we design products that connect with users.
-Our designers design every detail to make the product visually attractive and user friendly.

Validation Research Testing ideas and refining designs -In-house focus group facilities enable our team to question users' opinions and attitudes towards design concepts.
-We validate design decisions via quantitative and qualitative testing methods and learn what needs to be refined.
-With feedback from representative users, we improve and refine the design.

Brand Equity Creating brand identity that stands out in the market -We help companies establish positive brand perception by developing their brand identity through logos and graphics.
-Considered aesthetics and interactions applied across product lines makes a cohesive visual brand language.
-Our expertise includes packaging design so the products presentation at retail connects with the potential customer.

Finalize Design Design for manufacturing and market launch -Our designers specify product color, material, and finish and fine tune details to elevate the design to the next level.
-Our design team uses CAD to create 3D ready for manufacturing.
-We consider manufacturing methods from the beginning so designs can smoothly transition into production.