Amy Merrill-Boren Market Research Specialist As a SmartShape market research specialist, Amy leverages her proven ability to build, measure, and develop market strategy to help businesses innovate with greater insight.

She is experienced in the full suite of qualitative and quantitative methodology, with expertise in concept testing, segmentation, purchase and usage studies, brand equity studies, focus group moderation, brand positioning, advertising research and pricing research, and has a talent for mastering new technology and emerging research concepts.

She has served as the president of DecisionPoint Consulting in the Akron, Canton market since 1994, where she has put together a team that listens, designs, collects and analyzes data to improve business decision-making for product design professionals. Utilizing her extensive national and regional database, Amy and her colleagues link the voice of the consumer to the features and benefits of product concepts.

Her portfolio of clients reads like the Who’s Who in Fortune 500 business pages. She has received awards from both the Sales and Marketing Executives for her distinguished presence in marketing community in Northeast Ohio as well as the “Best-in-Class” award for her tenure as the president of the Akron-Canton American Marketing Association.

She has had the privilege of working with a variety of consumer and industrial companies throughout her career, including top brands Haworth Office Furniture, Kumho Tire, Goodyear, Hygenic Corporation, and OurPets.