David Haynes VP, of Innovation & Business Strategy As SmartShape's VP of Innovation and Business Strategy, David helps guide businesses through strategic marketing and innovation methods that can tangibly identify market opportunities and drive top and bottom-line growth.
David's deep knowledge in growth strategy development, product/service innovation and marketing, and commercial effectiveness improvement provide insightful and practical perspectives that helps companies, large and small, achieve their ambitious goals.  His diverse background as a former Fortune 100 executive, turn-around partner, revenue strategist, management consultant, and sales force leader helps clients “connect the dots” between ideas, product development, and revenue generation.

He received his MBA from the Graziadio School of Business at Pepperdine University and he holds a Bachelor of Civil Engineering degree from the University of Saskatchewan, Canada.   Professionally he has led multiple businesses across a variety of industries to implement innovation and embark on a growth trajectory. 

David is a partner at Blue Fire Beacon, a strategic growth and business advisory firm focused on helping clients innovate and find a path to growth.  He is a Six Sigma Greenbelt and customer experience expert.